This book analyzes how everyday storytelling operates as a subtle yet powerful mode of influence, shaping identity, belief systems, and leadership across diverse cultural contexts.
Bridging literary theory, cultural studies, and leadership practice, it offers an interdisciplinary examination of myths, fairy tales, parables, and trickster narratives to uncover the mechanisms through which stories embed and transmit power. With critical insight into the ideological and affective force of narrative, James E. Siburt reveals how even the most ordinary stories sustain social norms, seed collective values, and mirror the deep structures of human desire and meaning-making.
Bridging literary theory, cultural studies, and leadership practice, it offers an interdisciplinary examination of myths, fairy tales, parables, and trickster narratives to uncover the mechanisms through which stories embed and transmit power. With critical insight into the ideological and affective force of narrative, James E. Siburt reveals how even the most ordinary stories sustain social norms, seed collective values, and mirror the deep structures of human desire and meaning-making.
Pay easily by card, Klarna, Apple Pay or Google Pay. Not happy? You always have a 14-day money-back guarantee. Read more in our terms. If you have any questions, email us at hello@memmo.org.
Memmo makes studying easier – wherever you are in the world. We bring your course books and smart study tools together in one place: summaries, quizzes, podcasts and flashcards. Plus Ted, your study buddy who answers anything you wonder. Over 50,000 students already study here – built to help you learn faster and stress less.