Focusing on the scientific study of communication, this book is a systematic examination. To that end, the natural, social, cultural, and rational scientific perspectives on communication are presented and then brought together in one unifying framework of the semiotic square, showing how all four views are interconnected. The question of whether the study of communication can be considered a unique science is addressed. It is argued that communication is never separate from any object of study and thus we always deal with its manifestations, captured in the four scientific perspectives discussed in the book.
Pay easily by card, Klarna, Apple Pay or Google Pay. Not happy? You always have a 14-day money-back guarantee. Read more in our terms. If you have any questions, email us at hello@memmo.org.
Memmo makes studying easier – wherever you are in the world. We bring your course books and smart study tools together in one place: summaries, quizzes, podcasts and flashcards. Plus Ted, your study buddy who answers anything you wonder. Over 75,000 students already study here – built to help you learn faster and stress less.