What if the organizations we work for, volunteer for, or support had a much simpler way of understanding, measuring and maximizing the difference they make in the world? And what if we could cut through complication and put social impact at the heart of strategy?
This is easier to do than ever before, but very few organizations manage it. This is largely due to impact measurement being over-complicated, not central to strategy, and not prioritized. This book sets out to change that.
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