Sustainable Revenue for Museums

Understanding revenue sources is vital for ensuring the long-term stability and sustainability of museums, historic sites, zoos, and botanic gardens. Sustainable Revenue for Museums delves into the strategies and tactics that museum professionals, funders, and experts use to generate and manage their revenue. Museum professionals of all experience levels will find immediately actionable revenue generation and management practices.



Sustainable Revenue for Museums begins with a compilation of the most recent industry-wide revenue data, with breakdowns by different revenue types, institution discipline, number of employees, and revenue type contribution to total insti

tutional revenue. The next five sections of the book are:

Passive IncomeContributed Income: FundraisingContributed Income: GrantsEarned Income: Museum ServicesEarned Income: Retail Services

In each of these sections, more than 50 museum professionals, funders, and experts contribute to chapters focusing on specific revenue sources. Topics covered include:

Investment IncomeMembershipCapital Campaigns & Major GiftsFundraising – Crowdfunding, Special Events, Partnerships, and Board Member ParticipationGrants – Government, Private, Donor Advised FundsEarned Income – Admissions, Programs & Education, Rights & Reproduction Licensing, Food Services, Facility Rentals, and the Museum Store

The book’s final section, The Future of Revenue, considers future business models and revenue generation strategies. A master list of the Resources used and recommended by the contributors closes the book.