Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0.
The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind.
This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world.
Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK.
You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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