Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
This popular and well received standard text on Entrepreneurship has been completely revised and updated for the second edition. The text retains the favourably reviewed features of the first edition which include the importance of context, diversity and differing international entrepreneurial practice, yet is underpinned by coverage and application of relevant theory. In particular, the text now contains important and entirely new sections on entrepreneurship in the face of multiple global crises, evidence on entrepreneurial resilience, new case study material on examples of international entrepreneurship from developing countries including a new section on Entrepreneurship in Sub-Saharan Africa, new case material on ‘clean technology’ entrepreneurship and on green finance, and a new chapter on Indigenous Entrepreneurship. All chapters have been completely updated to reflect increased diversity and the place of Entrepreneurship in the context of multiple global crises.
The text retains the pedagogic features of the first edition which are consistent throughout the text and include learning outcomes, boxed case studies with discussion questions, policy and practical issues, summaries of each chapter, recommended reading and suggested assignments. The text is complemented by online support material for tutors.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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