Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Now in its fifth edition, this bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It couples a strong theoretical understanding of change, creativity and innovation with practical guidance and ideas for organizational change and development.
With over 40 international case studies, discussing renowned companies like Amazon, Canva, the NFL, and General Motors, as well as new topics such as social innovation in the creative sector, this edition offers real-world insights that resonate across industries.
This book is a must-read for Change Management and Organizational Change modules, as well as those focussing on creativity and innovation.
Patrick Dawson is Emeritus Professor of Management at the University of Aberdeen.
Constantine Andriopoulos is Professor of Innovation and Entrepreneurship and Associate Dean for Entrepreneurship at Cass Business School, City, University of London.
Steven Pattinson is Associate Professor of Entrepreneurship at Newcastle Business School, Newcastle University.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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