Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
This book is not available as a print inspection copy. To download an E-inspection copy click here or for more information contact your local sales representative.
Taking you through each aspect of the research process and explaining the unique challenges of using qualitative methods in psychology, this book offers a complete guide to successfully conducting a qualitative psychological research project.
Clear, concise and accessible, this ‘how to’ manual folds key skills like research design and using technology and software into each chapter. This second edition offers:
- A thorough introduction to foundational concepts that support you through each step of the research process
- New chapters on thematic and narrative analysis
- A set of digital resources designed to make learning about qualitative methods as easy and interactive as possible, including video recordings and transcripts to build key analysis techniques
Through a pragmatic, practical lens, this book provides the perspective and the tools you need to recognize, collect, interpret, and communicate quality qualitative psychological data.
Michael A. Forrester is a Senior Lecturer in Psychology at the University of Kent, Canterbury.
Cath Sullivan is a Senior Lecturer in the School of Psychology at the University of Central Lancashire.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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