Are you planning a desk-based qualitative research project, but aren’t sure how to get started?
This essential book provides all the guidance and advice you'll need to complete your project. Using two key visual pedagogical tools, the Metaphorical Tent and the Research Triangle, the book shows you how to produce vibrant and stimulating in-depth qualitative research that draws on high-quality data readily available via the internet. The book
• takes you through the research process step-by-step, from choosing a topic to writing up conclusions;
• examines a wide range of written, visual and audio data sources;
• includes helpful case studies to demonstrate the practical application of concepts.
Concise, practical and jam-packed with valuable tips, features and examples, this book will enable you to complete a successful desk-based research project you can be proud of.
Pay easily by card, Klarna, Apple Pay or Google Pay. Not happy? You always have a 14-day money-back guarantee. Read more in our terms. If you have any questions, email us at hello@memmo.org.
Memmo makes studying easier – wherever you are in the world. We bring your course books and smart study tools together in one place: summaries, quizzes, podcasts and flashcards. Plus Ted, your study buddy who answers anything you wonder. Over 50,000 students already study here – built to help you learn faster and stress less.