Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
`Entertaining and authoritative without being patronising′ - Professor Chris Hackley, Royal Holloway, University of London
`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University
`This book will fill a vital gap for post graduate research′ - Professor Rod Brodie,
University of Auckland Business School
For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.
Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:
- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology
- a pragmatic guide to why things are important and how they are important
- a huge range of things to consider that the reader can use to develop their research project further
- a resource book, providing extensive suggested reading to help the researcher do their research.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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