Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
The perfect book for any student taking a research methods course for the first time!
The new edition of David and Sutton′s text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research. Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project.
The second edition features:
- Brand new chapters on visual methods, case study methods, internet research, mixed methods and grounded theory
- Updated chapters on interviews, questionnaire design, surveys, and focus groups
- Improved coverage of qualitative and quantitative methods of data analysis, including practical instruction on the latest versions of software packages NiVivo 8 and SPSS 18
- An attractive new layout which aids navigability and enhances the book′s student learning features
- A companion website (www.uk.sagepub.com/david) with PowerPoint slides and links to useful websites
- Many more practical examples helping bring theory to life!
Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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