Industrial Product Innovation

Industrial Product Innovation

Author: F A Johne
Publisher: Taylor & Francis
Edition: 1
Published date: 2018
ISBN: 9780815384397

Buy the book

0

Pay with Klarna
14-day money-back guarantee

Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.

You might also like

Buy the book0