Principles of Retailing

Principles of Retailing

Author: Rosemary Varley, Mohammed Rafiq
Publisher: Bloomsbury Publishing
Edition: 2
Published date: 2014
ISBN: 9780230216983

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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

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