Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.
Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contribute to enduring patterns of economic and other forms of inequality, this book examines how sport and related areas of social life continue to be transformed by these forces. Presenting in‑depth international case studies covering topics such as Nike’s sign economies, the sports‑gambling‑media complex, sportswashing/greenwashing, radical politics in sport advertising, sport and corporate nationalism, and girls’ empowerment and transgender exclusion in sports, this book sheds critical new light on some of the most important themes in the study of global consumer culture in the emerging era of surveillance capitalism. Overall, this book examines sport advertising through the lens of the circuit of cultural commodification – including production, representation, consumption and regulation – in order to provide insights into the formation, complexities and contradictions of social identities, commodities and brands.
This is fascinating reading for anybody with an interest in the sociology, culture and politics of sport, or cultural studies, media studies, and the wider politics and social significance of late‑stage capitalism.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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