Mass Communications Research Methods

Mass Communications Research Methods

Author: H.J. Hsia
Publisher: Taylor & Francis
Edition: 1
Published date: 2015
ISBN: 9781138954045

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Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

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