Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
Pages: 324
Category: Ekonomi & Utveckling
e-ISBN: 9781315501437
Shipping weight: 1.2 kg
Ships in: 1-2 days
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