Mass Media Effects Research

Mass Media Effects Research

Author: Mike Allen, Barbara Mae Gayle, Raymond W. Preiss, Jennings Bryant, Nancy Burrell
Publisher: Taylor & Francis
Edition: 1
Published date: 2006
ISBN: 0805849998

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This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science re

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