This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
Pages: 224
Category: Företagande & Management
e-ISBN: 9781134460144
Shipping weight: 1.2 kg
Ships in: 1-2 days
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