Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or business start-ups. This book focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology. Topics investigated include:
- the internal organization of high technology firms
- the management of technology in society
- managing innovation
- dilemmas and strategies.
The wide-ranging experience of the teachers and experts contributing to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the twenty-first century.
This text is essential reading for students of business and engineering concerned with technology and innovation management.
Pay easily by card, Klarna, Apple Pay or Google Pay. Not happy? You always have a 14-day money-back guarantee. Read more in our terms. If you have any questions, email us at hello@memmo.org.
Memmo makes studying easier – wherever you are in the world. We bring your course books and smart study tools together in one place: summaries, quizzes, podcasts and flashcards. Plus Ted, your study buddy who answers anything you wonder. Over 50,000 students already study here – built to help you learn faster and stress less.