Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.This book takes the meeting point of two seemingly incongruous schools of theor
Pages: 176
Category: Företagande & Management
e-ISBN: 9781134167470
Shipping weight: 1.2 kg
Ships in: 1-2 days
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