Starting a Business For Dummies, UK EditionEdition 4

Starting your own UK business is an exciting - and challenging - time.

This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4^th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.

All your favourite, trusted content has been updated including:

• Laying the groundwork and testing the feasibility of your business idea
• Writing a winning business plan and finding funding
• How to operate effectively, including managing your finances and employing people
• Growing your business and improving performance

New content includes:

• The latest funding schemes, including government funding and crowdfunding
• Tendering for public sector work
• Avoiding business cyber-crime
• Franchising and pop ups
• Exporting (the government has set a target of doubling the number of exporting companies by 2020)
• Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)