Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
This book explores how social and political life are decisively shaped by unconscious linguistic operations and practical bodily experiences, rather than exclusively by rationality and consciously crafted arguments.
It demonstrates that frequently, the description of social players as rational beings fails to explain crucial dimensions of contemporary societies. Instead, this book develops a new theory that bases sociological explanation on cognition, including human abilities such as perception, memory, creativity, and intuition. It does so by examining various cases pertaining to the governance and ownership of biomedical technologies such as neuroimaging software, 3D bioprinting, and COVID-19 vaccines. This innovative theoretical approach, which promotes a dialogue between sociology and cognitive linguistics, is subsequently aimed at explaining new processes marking contemporary society, which may include the revival of fascist ideologies, the diffusion of scientific denialism, and the consistent inability to tackle problems such as global warming.
The book thus presents a conceptually and theoretically rigorous account of how and why it is key to grasp the cognitive basis of societies, revealing how they are decisively grounded on bodily experiences and linguistic operations such as metaphors, metonymies, semantic frames, and myths. It will therefore appeal to a wide range of scholars and researchers with interests in sociolinguistics, cognitive sociology, semiotics, biomedical technologies, political economy, social theory, applied linguistics, bioethics, and the sociology of science and technology.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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