Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
This timely and innovative book provides an insight into the rapid growth of the wine trade in Hong Kong after the withdrawal of the import duty on wine in February 2008, and outlines Hong Kong’s journey towards becoming a successful global wine consumption and trading hub that has transformed the wine industry worldwide.
The book draws on information from over 40 visits to private cellars, storages, vineyards, and attendance at seminars, tasting sessions and trade fairs, as well as other wine related events; over 70 interviews and focus groups conducted with consumers, collectors, diplomats, trade ministers, and other professionals such as auctioneers, distributors, educators, restaurant managers, and sommeliers; and a wide range of marketing material. The findings of this book have practical implications, with the aim of identifying target consumers, outlining a successful formula for transforming a region into a wine hub, mapping the connections between key individuals driving the wine trade, and assessing the potential impact of geopolitical uncertainties on the global wine trade. The book aims to contribute to the growing academic literature on business management, global consumer culture, luxury branding and marketing, and wine research. It illustrates the growth of the Hong Kong wine trade, the development of wine education, and changing consumption practices in the broader context of mainland China and other East Asian regions, highlighting their relationship with the West. The book explores what this transformation tells us about the economic history, cultural ideology, geopolitical changes, and social transformation of the region and explores how the creation of the wine trade was driven by visionary policymakers, inquisitive consumers, and entrepreneurial individuals.
This book is relevant to courses in the field of anthropology, Asian studies, business management, geography, geopolitics, intercultural communications, luxury brand marketing, public health, sociology, tourism, and wine education, but equally importantly, it is of interest to professionals working in the food and beverage industry and related business sectors.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
Handbok i kvalitativa metoder
281 kr
Hållbar utveckling: en introduktion för ingenjörer och andra problemlösare
334 kr
Brymans Samhällsvetenskapliga metoder
390 kr
Projektledning
491 kr
Den orättvisa hälsan: om socioekonomiska skillnader i hälsa och livslängd
326 kr
Vetenskapsteori för nybörjare
196 kr
Organizational Leadership
429 kr
På väg mot läraryrket
172 kr
Det sociala livet i skolan: Socialpsykologiska perspektiv
253 kr
Betygsättningens didaktik
151 kr
Personality
402 kr
Studying Leadership
404 kr
Managing Innovation
477 kr
Introduktion till samhällsvetenskaplig metod
347 kr
The Psychology of Sex and Gender
698 kr
Evidens och kunskap för socialt arbete
207 kr
Introduction to Leadership
605 kr