This engaging and practical book gives readers the tools and insight to become accomplished creators of stories to lead positive change within their organisation and communities.
For millennia, stories have connected us and helped us make sense of the world. Now we must rediscover the potency of stories to effectively respond to the leadership challenges of today. This book will help you engage and motivate others to take action for a liveable planet and equitable world.
Packed with relatable examples that will resonate for anyone in a leadership role, the book guides readers through five steps to create powerful stories that bridge divides, catalyse action and accelerate change:
- Story listening: walk in the shoes of others to gain empathy
- Story building: craft the ingredients of a compelling narrative
- Story shaping: improve with peer feedback and practice
- Story sharing: seed stories to help grow purpose-led, fearless cultures
- Story living: strengthen personal leadership to expand influence and impact
More than ever, we need stories that help us imagine and build healthy, productive workplaces and communities - stories that grow our sense of agency as citizens, grounded in the belief that every voice and every action matters. This book is an invaluable toolkit to help everyone craft stories that inspire themselves and others.
Pay easily by card, Klarna, Apple Pay or Google Pay. Not happy? You always have a 14-day money-back guarantee. Read more in our terms. If you have any questions, email us at hello@memmo.org.
Memmo makes studying easier – wherever you are in the world. We bring your course books and smart study tools together in one place: summaries, quizzes, podcasts and flashcards. Plus Ted, your study buddy who answers anything you wonder. Over 75,000 students already study here – built to help you learn faster and stress less.