This book explores the integration of cutting-edge technologies in the tourism industry, providing an exploration of their evolution, transformative impact and future challenges facing the industry.
Through cutting-edge research and practical insights, the authors explore interdisciplinary connections between technology, tourism, sustainability and resilience in the face of hyper-turbulence. The book considers the ethics of innovation and regulatory frameworks of data security, as well as the enhancement of customer experience driven by technological innovation. Case studies from Europe, North America and Asia provide global real-world examples of how technology is being leveraged to enhance various aspects of the tourism experience, from customer service to destination management.
This unique volume will be a valuable resource for scholars and upper-level students across innovation and technology management, tourism and hospitality, and marketing.
Pay easily by card, Klarna, Apple Pay or Google Pay. Not happy? You always have a 14-day money-back guarantee. Read more in our terms. If you have any questions, email us at hello@memmo.org.
Memmo makes studying easier – wherever you are in the world. We bring your course books and smart study tools together in one place: summaries, quizzes, podcasts and flashcards. Plus Ted, your study buddy who answers anything you wonder. Over 50,000 students already study here – built to help you learn faster and stress less.