Power Up Product Management: A Quick Start Guide delivers a compact guide with expert guidance, tools, and exercises that empower new product managers to excel in their first weeks in their new position. Learn what it takes to build and sell outstanding products, how to define product value to impact product success, and why real-world product managers have failed or succeeded in gaining market traction.
The first in a series, this book helps anyone new to product go-to-market to quickly understand the overall product management function, including common product development methodologies, the criticality of "voice of customer," product stage definitions, and other PM essentials. The authors bring over 20 years of experience delivering software and hardware products globally for Fortune 500 companies and high-tech start-ups. Insights are delivered through real-life PM vignettes and to-the-point structured sections, making the quick start guide practical for both working PMs and new grads, or those considering a future PM or go-to-market career path. Executive leadership also benefits from the curated view into product management, which helps to develop a shared organizational-wide vision to guide improvements in people, process, and technology.
The book fills a gap in the market as an essential job companion with a fresh combination of knowledge, fun, and hands-on exercises to rapidly upskill or cross-skill in one of the most in-demand job areas today.
Pay easily by card, Klarna, Apple Pay or Google Pay. Not happy? You always have a 14-day money-back guarantee. Read more in our terms. If you have any questions, email us at hello@memmo.org.
Memmo makes studying easier – wherever you are in the world. We bring your course books and smart study tools together in one place: summaries, quizzes, podcasts and flashcards. Plus Ted, your study buddy who answers anything you wonder. Over 50,000 students already study here – built to help you learn faster and stress less.