Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.
Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership. Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The book also looks ahead, imagining potential scenarios for the future of sport.
Thought-provoking, underpinned by research evidence and intended to generate debate and discussion, this is the perfect foundation text for any international sport business course, and an essential guide to the future for sport business practitioners and policy-makers.
An accompanying eResource provides reflective questions for each chapter.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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