What You Need to Know about Strategy

What You Need to Know about Strategy

Author: Jo Whitehead
Publisher: Wiley
Edition: 1
Published date: 2012
ISBN: 9780857081018

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In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.

What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:

  • That getting the right answers depends on asking the right questions
  • Why priorities matter
  • How to map out your internal and external situation
  • How to deal with uncertainty
  • How to make tough choices
  • What your brain does while you’re doing strategy

By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

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