Attitudes And Persuasion

Attitudes And Persuasion

Author: Richard E Petty
Publisher: Taylor & Francis
Edition: 1
Published date: 2018
ISBN: 9780813330051

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This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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