Kurslitteratur inom Marknadsföring & PR

Advertising

CIM Revision Cards:Marketing Management in Practice 05/06

Data Mining and Market Intelligence for Optimal Marketing Returns

Commercialising Celebrity Persona

Customer Encounters on Twitter

Tourism Marketing

Pharmaceutical Product Branding Strategies

The Pocket Mentor for Game Community Management

Food and Agribusiness Marketing in Europe

Choice-Based Conjoint Analysis

Brand Co-Creation Tourism Research

The Relationship Revolution

Inside Digital Advertising

Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements

Augmenting Public Relations

Digital Marketing

An Analysis of Theodore Levitt's Marketing Myopia

Hospitality Marketing and Consumer Behavior

Return on Engagement

Pharmaceutical Marketing

Creating and Marketing New Products and Services

Pharmaceutical Marketing in the 21st Century

Real Estate Marketing

Green Consumerism: Perspectives, Sustainability, and Behavior