Kurslitteratur inom Marknadsföring & PR

Foundations of Marketing Thought

Satellite Marketing

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

Consumer-Citizens of China

Leveraged Marketing Communications

Apparel Merchandising

Online Place Branding

Social Media, Organizational Identity and Public Relations

Advertising Cultures

How to Launch an Author Awards Program at Your Library

Marketing in the 21st Century and Beyond

Content is King

Crash Course in Marketing for Libraries

Capturing Loyalty

Branding with Powerful Stories

Marketing Management and Communications in the Public Sector

Public Relations, Society and the Generative Power of History

Influencing Health

Presentation Planning and Media Relations for the Pharmaceutical Industry

Delivering Fantastic Customer Experience

Marketing Long-Term and Senior Care Services

Public Relations Research Annual

Bridging Boundaries in Consumption, Markets and Culture

Contemporary Euromarketing