Kurslitteratur inom Marknadsföring & PR

Brand Positioning

Social Media and Interactive Communications

Celebrity Fans and Their Consumer Behaviour

Contemporary Consumer Culture Theory

The Handbook for Market Research for Life Sciences Companies

Building Brands in Asia

Customer Loyalty Programmes and Clubs

A Short Guide to Reputation Risk

How to Measure and Manage Your Corporate Reputation

Healthcare Relationship Marketing

Industrial Marketing Research (RLE Marketing)

Strategic Marketing Management (RLE Marketing)

Marketing and Marketing Assessment (RLE Marketing)

Export Strategy: Markets and Competition (RLE Marketing)

The Rise and Fall of Mass Marketing (RLE Marketing)

The Early Advertising Scene (RLE Marketing)

Public Relations Leaders as Sensemakers

Advertising Management

Advertising, Society, and Consumer Culture

Customer Visits: Building a Better Market Focus

Go Figure! New Directions in Advertising Rhetoric

Visual Identity

Advertising and Violence

The Service-Dominant Logic of Marketing