Kurslitteratur inom Marknadsföring & PR

Alternative Market Research Methods

Student Workbook to Accompany Crisis Communications

Nation Branding, Public Relations and Soft Power

Research Frontiers on the International Marketing Strategies of Chinese Brands

Marketing Research with IBM® SPSS Statistics

The New Brand Spirit

Why Customers Would Rather Have a Smartphone than a Car

From Great to Gone

Behavior Space

Global Branding and Country of Origin

Premium by Design

Brand Risk

International Luxury Brand Strategy

The Routledge Companion to Corporate Branding

Hyperconsumption

The Routledge Companion to Marketing and Feminism

Cases and Select Readings in Health Care Marketing

Building Corporate Identity, Image and Reputation in the Digital Era

Ready, Launch, Brand

Advertising Design by Medium

Strategic Sport Marketing

The Brand and Its History

Psychological Processes and Advertising Effects

Marketing Palliative Care