Kurslitteratur inom Marknadsföring & PR

Marketing Organization Development

Making a Difference in Marketing

Airport Marketing

Brand Planning for the Pharmaceutical Industry

Social Media in Sport Marketing

Strategic Silence

Foundations of Corporate Heritage

Public Relations and the Corporate Persona

Digital Advertising

Internal Marketing

Inclusive Place Branding

Marketing Management and Communications in the Public Sector

The Language of Branding

Essentials of Marketing

Transcultural Marketing

Advertising Management

Advertising, Society, and Consumer Culture

Customer Visits: Building a Better Market Focus

Go Figure! New Directions in Advertising Rhetoric

Visual Identity

Advertising and Violence

The Service-Dominant Logic of Marketing

Marketing Theory

Brands