Kurslitteratur inom Marknadsföring & PR

Web Analytics 2.0

Data-Driven Marketing

Flip the Funnel

Business-to-Business Marketing

Advertising in the Digital Age

Applied Marketing Analytics Using R

Consumer Behaviour

Pricing Strategies

Marketing Research

Digital Storytelling for Brands

Marketing Communications

Principles of Marketing for a Digital Age

Industrial Marketing

The SAGE Handbook of Social Media Marketing

Consumer Behaviour

Marketing Planning & Strategy

Social Media Marketing

Principles and Practice of Marketing

Advertising and Promotion

Brand Management

Social Media Marketing

The New Marketing

Business-to-Business Marketing

Direct, Digital & Data-Driven Marketing