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Consumer Engagement in the Cultural Sector

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Contemporary Selling

Greg W. Marshall, Jessica L. Ogilvie, Mark W. Johnston

1220 kr

Strategic Brand Storytelling

Adam J. Mills

785 kr

Public Relations Writing

James Mahoney

589 kr

How Not to Hate Advertising

Nick Sonderup

476 kr

Anthropomorphism and Animism in Advertising

Małgorzata Karpińska-Krakowiak

645 kr

Communicating Corporate Social Responsibility

Kristie Byrum

215 kr

Compulsive Buying

Kenroy C. Wedderburn, Trevor A. Smith

220 kr

Corporate Communication and Integrated Marketing Communication

Christina L. McDowell Marinchak, Sarah M. DeIuliis

456 kr

Creative Library Marketing and Publicity

M. Sandra Wood, Robert J. Lackie

332 kr

Mobile Social Marketing in Libraries

Samantha C. Helmick

332 kr

Promotion in the Merchandising Environment

Judith C. Everett, Kristen K. Swanson

858 kr

Integrated Marketing Communication

Amanda G. McKendree, Cassandra Vinhateiro, Chip Rouse, Christina L. McDowell Marinchak, Daniel Assmus, David E. Weber, Jeanne M. Persuit, Jeremy Langett, Jill K. Burk, Kees van het Hof, Kelli Lynn Fellows, Leeanne M. Bell McManus, Paul A. Lucas, Vernon E. Cronen

290 kr