Kurslitteratur inom Marknadsföring & PR

Male Idols and Branding in Chinese Luxury

Principles of Marketing

Fashion Merchandising

PR Today

Market-Driven Management

The Fundamentals of Digital Fashion Marketing

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Brand vs. Wild

Media Relations Measurement

Blogging and Other Social Media

Essentials of International Marketing

Handbook of Brand Relationships

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Cases in Advertising Management

The Global Advertising Regulation Handbook

What's in a Name?

Time, Space, and the Market

Virtual Social Identity and Consumer Behavior

Consumer Behaviour (RLE Consumer Behaviour)

Public Relations in the Nonprofit Sector

Satisfaction: A Behavioral Perspective on the Consumer

Consumer Profiles (RLE Consumer Behaviour)

Ethnic Marketing

The Routledge Companion to Financial Services Marketing