Kurslitteratur inom Marknadsföring & PR

Brand Management in a Co-Creation Perspective

Video Game Marketing

The Influence of Values on Consumer Behaviour

The Routledge Companion to Contemporary Brand Management

The Promise of Social Marketing

Marketing in Small Businesses

Dictionary of Advertising and Marketing Concepts

Information Marketing

Marketing Communication in African Languages

Social Media Marketing for Book Publishers

Visual Methods in Marketing and Consumer Research

Driving Consumer Engagement in Social Media

Selling IT

Place Branding

Word of Mouth and Social Media

Customer Value Creation Behavior

Museum Marketization

Building Value through Marketing

Islamic Marketing and Branding

Public Relations in the Gulf Cooperation Council Countries

Retail Marketing

Qualitative Marketing Research

The Principles of Islamic Marketing

Women in PR History