Kurslitteratur inom Marknadsföring & PR

Advertising, The Uneasy Persuasion (RLE Advertising)

Essentials of International Marketing

Handbook of Brand Relationships

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Cases in Advertising Management

The Global Advertising Regulation Handbook

What's in a Name?

Time, Space, and the Market

Virtual Social Identity and Consumer Behavior

Consumer Behaviour (RLE Consumer Behaviour)

Public Relations in the Nonprofit Sector

Satisfaction: A Behavioral Perspective on the Consumer

Personality, Design and Marketing

Transparency, Public Relations and the Mass Media

Public Relations, Cooperation, and Justice

Digitalizing Consumption

Global Advertising Practice in a Borderless World

Canonical Authors in Consumption Theory

Consumer Profiles (RLE Consumer Behaviour)

Ethnic Marketing

The Routledge Companion to Financial Services Marketing

Marketing for the Developing Company (RLE Marketing)

Store Choice, Store Location and Market Analysis (Routledge Revivals)

Expanding Disciplinary Space: On the Potential of Critical Marketing