From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.
This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.
Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.
This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.
Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.
Sidor: 312
Kategori: Företagande & Management
e-ISBN: 9781529738193
Fraktvikt: 1.2 kg
Skickas inom: 1-2 dagar
Betala smidigt med kort, Klarna, Apple Pay eller Google Pay. Är du inte nöjd har du alltid 14 dagars ångerrätt. Läs mer i våra villkor. Har du några frågor, mejla oss på hello@memmo.org.
Memmo gör det enklare att plugga – var du än är i världen. Hos oss samlar du kursböcker och smarta studieverktyg på ett och samma ställe: sammanfattningar, quiz, poddar och flashcards. Och så Ted, din studiekompis som svarar på allt du undrar. Över 50 000 studenter pluggar redan här – byggt för att du ska lära dig snabbare och stressa mindre.