Research Strategies for Small Businesses

Research Strategies for Small Businesses

Författare: Don E. Gudmundson
Förlag: Taylor & Francis
Upplaga: 1
Utgivningsår: 2016
ISBN: 9781138685383

Köp boken

0

Betala med Klarna
14 dagars ångerrätt

This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

Du kanske också gillar

Köp boken0