Corporate and Organizational Identities

Corporate and Organizational Identities

Författare: Bertrand Moingeon, Guillaume Soenen
Förlag: Taylor & Francis
Upplaga: 1
Utgivningsår: 2002
ISBN: 0415282047

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This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

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