What can the top of the charts in the world’s biggest music market tell us about management? This book analyses pop music successes to understand the role of managers and management.
A critical study of management in the pop music industry, the book illuminates the key trends in music management and how these have changed significantly in the last 60 years. The author shows how those changes have influenced the music we hear and how it is represented. Featuring insights into equality, diversity and inclusion, the book also highlights how pop music management has contributed to consolidation in the global music industry. The book examines the management behind acts, including Taylor Swift, the Beatles, K-pop icons, hip-hip pioneers, Johnny Cash, Jay-Z, Carole King, and many others. By providing clear and concise examples of the management behind Number One albums in the US charts, the book invites the reader not only to think about real-world management but also to consider getting involved with management themselves.
This practical and accessible book will prove valuable reading for students and scholars of the music business, and provide insightful lessons for music managers around the world.
Betala smidigt med kort, Klarna, Apple Pay eller Google Pay. Är du inte nöjd har du alltid 14 dagars ångerrätt. Läs mer i våra villkor. Har du några frågor, mejla oss på hello@memmo.org.
Memmo gör det enklare att plugga – var du än är i världen. Hos oss samlar du kursböcker och smarta studieverktyg på ett och samma ställe: sammanfattningar, quiz, poddar och flashcards. Och så Ted, din studiekompis som svarar på allt du undrar. Över 50 000 studenter pluggar redan här – byggt för att du ska lära dig snabbare och stressa mindre.