The small or mid-sized business' guide to outselling the big boys
Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size.
If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors.
• Includes proven tactics to help small businesses tackle bigger competitors
• Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors
• Shows you how to steal market share from bigger vendors with bigger resources
Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.
Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size.
If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors.
• Includes proven tactics to help small businesses tackle bigger competitors
• Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors
• Shows you how to steal market share from bigger vendors with bigger resources
Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.
Betala smidigt med kort, Klarna, Apple Pay eller Google Pay. Är du inte nöjd har du alltid 14 dagars ångerrätt. Läs mer i våra villkor. Har du några frågor, mejla oss på hello@memmo.org.
Memmo gör det enklare att plugga – var du än är i världen. Hos oss samlar du kursböcker och smarta studieverktyg på ett och samma ställe: sammanfattningar, quiz, poddar och flashcards. Och så Ted, din studiekompis som svarar på allt du undrar. Över 50 000 studenter pluggar redan här – byggt för att du ska lära dig snabbare och stressa mindre.