Globalization, Development and the Mass Media

Globalization, Development and the Mass Media

Autor: Colin Sparks
Wydawca: SAGE Publications
Wydanie: 1
Data publikacji: 2007
ISBN: 9780761961611

Wybierz, jak chcesz czytać

0

Zapłać z Klarna
14-dniowa gwarancja zwrotu pieniędzy
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.

It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

 

Może Ci się spodobać