Attitudes

Attitudes

Autor: Richard E. Petty, Russell H. Fazio, Pablo Brinol
Wydawca: Taylor & Francis
Wydanie: 1
Data publikacji: 2008
ISBN: 9781138882904

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This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des

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