Choice-Based Conjoint Analysis

Choice-Based Conjoint Analysis

Autor: Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
Wydawca: CRC Press
Wydanie: 1
Data publikacji: 2010
ISBN: 9781420099966

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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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