Customer Lifetime Value

Customer Lifetime Value

Forfatter: Lerzan Aksoy, David Bejou, Timothy Keiningham
Forlag: Taylor & Francis
Utgave: 1
Utgivelsesår: 2006
ISBN: 9781138967182

Kjøp boken

0

Betal med Klarna
14 dagers angrerett

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi

Du vil kanskje også like

Kjøp boken0