The Growth Strategies of Hotel Chains

The Growth Strategies of Hotel Chains

Forfatter: Kaye Sung Chon, Onofre Martorel Cunill
Forlag: Taylor & Francis
Utgave: 1
Utgivelsesår: 2006
ISBN: 9780789026644

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How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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