Machiavelli, Marketing and Management

Machiavelli, Marketing and Management

Forfatter: Phil Harris, Andrew Lock, Patricia Rees
Forlag: Taylor & Francis
Utgave: 1
Utgivelsesår: 2000
ISBN: 9780415216692

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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

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